circular directory framework
services
year
client
industry
Concept generation
Framework creation
Terminology research
2022
MA Project
Consumer goods
Publication
objective
Create a framework for a business directory of local and sustainable businesses related to consumer goods, fashion, interior design and a list of menders.
results
Created a framework for The Circular Directory. The directory that makes it easy for consumers to know where to go and make informed decisions on sustainable goods. I produced a working using Norwich as a pilot city.
brief
For a research project I looked at the responsibility of sustainability in design. I identified consumers, brand owners and government as having some level of responsibility, especially where consumption is concerned. From a consumer perspective the challenges have been lack of access to information; be that not knowing where to find it or what information is correct, and the volume of fear driven information available means people feel stuck and don’t feel their contributions will have an impact.
This project addresses the role of the consumer and how to help them know where to go and make informed decisions.
process
Designed a framework that has the ability to be scaled and customised per region
Created a set of defining criteria for scoring and/or saying which companies are eligible
Created a glossary to define words like sustainable, ethical, local
Produced a mock up of a digital website and printed publication
