'goodchoice' was my first MA project. I created brand guidelines and a digital platform for a sustainable consumer brand covering home, footwear, beauty, fashion, and tech. It is designed to educate consumers on their habits and help them make better ones. It does this by being a one stop shop for consumer products, includes useful guides, and helps create tangible calls to action for consumers to make sustainable decisions within their given circumstance.

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The platform has a mobile app that inspires change, by being:

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Seamless: minimal effort routine changes - simple UI - mobile based

Yours: chose your change - works with your budget - learn more about yourself

Helpful: resource tool for brands - information in your pocket - advice and inspiration

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A big element of this project was creating a persuasive colour palette that would appeal to all genders as a way to effect positive change.