konzepthaus communication strategy
services
year
client
industry
Comms strategy
Copywriting
Workshop host
Narrative creation
Rebranding proposal
Optimising comms channels
2022
Konzepthaus
Recruitment
Consultancy
objective
Assessing input and independent observations to create a proposal what a communication strategy for Konzepthaus could be like in 2023.
results
Created 2-3 proposals on what a new communication strategy could look like for 2023 onwards including action points for moving forward.
brief
Konzepthaus is going through a number of changes in services and offerings at the moment. They want a fresh, non-connected view on the strategy as well as new ideas can support the transition.
process
Hosted a three-part 'who are we?' workshop with key stakeholders in Munich.
Part 1 - what is our brand heart?
I conducted 1:1 interviews to understand what each stakeholder believes the brands purpose, vision, mission and values are.
Part 2 - finding our essence
A workshop in defining our brand voice, tone and our personality using Miro.
Part 3 - visual identity
A deep dive into Konzepthaus Corporate Identity.
I collated and analysed the feedback from the workshops to draw parallels and outliers to distil Konzepthaus' authentic self. this informed my recommendations and action plans for Konzepthaus' communication strategy.
