konzepthaus design study creative strategy
services
year
client
industry
Creative strategy
Art direction
2022
Konzepthaus
Recruitment
Consultancy
objective
To question and challenge the best communication methods to increase engagement/ participation in the Konzepthaus Design Study Survey and bring the Konzepthaus Design Study closer to the customer.
results
A multiformat domino-effect creative strategy with key strategic assets aimed at increasing reach, engagement and participation.
brief
The Konzepthaus design study has been a radical new tool for the mobility design industry to openly discuss “uncomfortable” directions and facts. The task of the project is to question and challenge the best communication methods to make bring the KDS closer to the customer.
process
The feedback from the 'who are we?' workshop hosted in Munich informed who the target demographic is; automotive and transport directors, academy applicants and general population.
I created a holistic strategy that worked in harmony whilst individually targeting each demographic.
All efforts had reach as its core goal, followed by engagement. I used the Design Council's double diamond process.
