Developed Lotus’ colour and materials strategy for its future portfolio (including Emira), futureproofing strategies in line with Lotus’s product delivery timeline.

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Worked with cross functional teams in Europe and China to understand the market and consumer base to define the scope for the rebirth of the brand.

 

Delivered two vehicle projects simultaneously, developed and tested early-stage concepts overseeing until final iteration with external suppliers.

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I was lead CMF designer for Emira - developed colour and materials processes, target samples and master samples, ensuring chosen materials meet Lotus testing specification (querying any that do not and working with suppliers and in house quality teams to resolve this).