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mclaren

services
year
client
industry

Creative direction

Exterior paint strategy

CMF strategy

Launch spec strategy

2017 - 2018

McLaren

Automotive

Materials Development

objective

Continue development to production and mastering for McLaren Senna. Support design and development for McLaren GT and McLaren Speedtail production and show car. Support cross-carline on future, current production and bespoke vehicles.

results

Created and delivered from concept through to production current production, show cars and bespoke vehicles simultaneously.

 

Used Adobe Creative Suite to create mood boards, concept renders and multimedia presentation to explain materials strategy and offering to directors and company shareholders.

 

Proposed changes to Trim Level Strategy where applicable and guiding implementation.

 

Delivered and maintaining Design Intent Report for multiple programs, maintaining alignment with cross function teams; assessing and finding cost down and complexity reduction proposal.

 

Researched new materials with suppliers for use on current and future programs.

 

Understood manufacturing process and materials used on the vehicle including visible chassis and powertrain parts.

 

Developed colour and material targets and master samples as defined by studio, ensuring chosen materials meet McLaren testing specification (querying any that do not and working with suppliers and in-house quality teams to resolve this).

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